• Whole primals, by the kilo
  • Free local delivery around Emerald
  • Or collect free from our cold room
  • Whole primals, by the kilo
  • Free local delivery around Emerald
  • Or collect free from our cold room
  • Whole primals, by the kilo
  • Free local delivery around Emerald
  • Or collect free from our cold room
  • Whole primals, by the kilo
  • Free local delivery around Emerald
  • Or collect free from our cold room

Buy Wagyu the way a restaurant does

Whole primals, priced by the kilo, into Emerald once a month. You pay for the beef, not for someone cutting it into steaks and putting it in a case.

$23.40 to $138.84 Priced by the kilo, by cut and grade

Whole primals, by the kilo

Open this cycle

All cuts
A whole cube roll being cut on a board, the marbling across the face

Whole primals, never portioned.

What buying whole actually gets you

30 to 38

Cut at 3 cm, a box of strip loin gives you between 30 and 38 steaks.

40 to 50

At 300 g a portion, a box is 40 to 50 serves.

  1. Cut it your own way

    Steaks at the thickness you actually want, a roast off the end, the trim for mince. One primal does all three, and nobody sells a four centimetre steak.

  2. It keeps

    A whole primal stays sealed until you open it. Steak that has already been portioned started its clock the day somebody cut it.

  3. You know the rate first

    Every cut carries a rate per kilo before you reserve. The figure at the counter follows the weight on the box, at the rate you reserved at.

A mob of young Wagyu cattle moving through timber, with a rider behind them

Emerald, Central Highlands

Laine picks it, and he breeds Wagyu himself

Beef Cartel is Laine Thomson, out of Emerald in the Central Highlands. He is not reselling somebody else's brand off a list. He breeds Wagyu, he knows what a marble score means on the plate, and he buys the boxes he would want himself.

Young Wagyu cattle in a yard, looking at the camera
A raw marbled steak on dark slate with thyme and salt

Free local delivery around Emerald

You collect it from our cold room

Straight from our cold room in Emerald, and you pay the balance when you pick it up. It never sits in a truck overnight and it never changes hands twice. Bring an esky if you have distance to cover.